Lesson 1 of 1 published · 8 min · Updated 27 Sept 2026
Four design principles for marketers
Contrast, alignment, hierarchy and space.
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Learning objectives
- Apply contrast, alignment, hierarchy and white space
Tutorial
Contrast makes the key message stand out. Alignment makes layouts feel organised. Hierarchy tells the eye what to read first. White space gives everything room to breathe.
Most weak creatives try to say too much. One message, one visual, one call to action.
Assignment
Redesign one cluttered post using only one headline and one image.
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