Courses
All courses
Every course is free and open to browse — no account needed. Lessons marked 'Outline' are planned and not yet published.
Digital Marketing Fundamentals
Digital Marketing Foundations
Understand how modern digital marketing works, from audience research to measuring results.
Social Media & Personal Branding
Social Media Strategy
Plan content pillars, a posting rhythm and a simple measurement routine.
SEO, AEO, GEO & Local SEO
SEO Essentials
Learn keyword research, on-page optimisation and the technical basics of search.
Meta Ads & Performance Marketing
Meta Ads Fundamentals
Structure Facebook and Instagram campaigns, targeting and creatives.
Google Ads
Google Ads Basics
Structure search campaigns, write ads and control your budget.
Graphic Design, Canva & Video Editing
Canva Design Basics
Design clean social posts, ad creatives and short videos.
AI Marketing, Prompts & Automation
AI Tools for Marketers
Use AI assistants responsibly to research, draft, design and analyse faster.
AI Marketing, Prompts & Automation
Marketing Automation Starter
Automate lead capture, follow-ups and reporting with no-code tools.
Analytics, GA4, GTM & Reporting
GA4 & GTM Essentials
Set up analytics, track conversions and build a simple report.
Websites, Landing Pages & CRO
Landing Pages & CRO
Structure landing pages and improve conversion rates with testing.
Email, WhatsApp & CRM
Email, WhatsApp & CRM
Build lists, nurture leads and manage customer relationships.
Content, Copywriting & Storytelling
Copywriting & Storytelling
Write clear headlines, persuasive copy and stories people remember.
YouTube Marketing
YouTube Channel Growth
Plan videos, optimise titles and thumbnails, and read YouTube analytics.
Influencer, UGC & Affiliate
Influencer, UGC & Affiliate Marketing
Find creators, brief UGC and build an affiliate programme.
Agency Building & Freelancing
Freelancing & Agency Building
Package services, win clients and manage projects professionally.
Strategy, Budgeting & Growth
Marketing Strategy & Budgeting
Allocate budgets across channels and plan growth experiments.
E-commerce & D2C Marketing
E-commerce & D2C Marketing
Market online stores: product pages, marketplaces and retention.
Industry-Specific Marketing
Industry Marketing Playbooks
Marketing approaches for real estate, education, healthcare and local services.
Career, Portfolio & Capstone
Portfolio & Capstone Project
Build a portfolio of real projects and prepare for marketing roles.