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Meta Ads & Performance Marketing

Meta Ads Fundamentals

Structure Facebook and Instagram campaigns, targeting and creatives.

IntermediateTextEnglishFreeMeta Ads Manager

1 of 6 lessons published · 10 min of content · Updated 28 Sept 2026

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Module 1 · Campaign setup

  1. Campaigns, ad sets and adsHow Meta's three-level structure works.10m
  2. Audience targeting: core, custom and lookalikeOutline
  3. Installing the Meta Pixel and Conversions APIOutline

Module 2 · Creatives and optimisation

  1. Ad creatives that stop the scrollOutline
  2. Reading Ads Manager metricsOutline
  3. Scaling winning ad setsOutline

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