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Google Ads

Google Ads Basics

Structure search campaigns, write ads and control your budget.

IntermediateVideoEnglishFreeGoogle Ads

2 of 5 lessons published · 19 min of content · Updated 15 Sept 2026

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Module 1 · Search campaigns

  1. Campaign structureCampaigns, ad groups and keywords.10m
  2. Writing search adsHeadlines and descriptions that earn clicks.9m

Module 2 · Tracking and other formats

  1. Conversion tracking in Google AdsOutline
  2. Performance Max explainedOutline
  3. YouTube and Display campaignsOutline

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