Lesson 1 of 2 published · 10 min · Updated 15 Sept 2026
Campaign structure
Campaigns, ad groups and keywords.
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Learning objectives
- Group keywords into tight ad groups
Tutorial
Group tightly related keywords into ad groups so each ad closely matches the search.
Set budgets at campaign level and start small while you learn.
Assignment
Sketch a campaign with two ad groups for a local business.
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