Analytics, GA4, GTM & Reporting
GA4 & GTM Essentials
Set up analytics, track conversions and build a simple report.
IntermediateTextEnglishFreeGA4Google Tag ManagerLooker Studio
1 of 5 lessons published · 10 min of content · Updated 30 Sept 2026
Start courseModule 1 · GA4 basics
- How GA4 measures with eventsEverything in GA4 is an event.10m
- Setting up Google Tag ManagerOutline
- Conversion tracking for forms and buttonsOutline
Module 2 · Reporting
- Building a Looker Studio dashboardOutline
- Writing a monthly client reportOutline
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