Lesson 1 of 1 published · 10 min · Updated 28 Sept 2026
Campaigns, ad sets and ads
How Meta's three-level structure works.
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Learning objectives
- Explain the three levels of a Meta campaign
- Pick an objective that matches your goal
Tutorial
A campaign holds your objective (for example Leads or Sales). Ad sets inside it control audience, placements, budget and schedule. Ads hold the creative and copy.
Choose the objective that matches the action you actually want — Meta optimises delivery toward it.
Step-by-step
- 1Open Ads Manager and click Create
- 2Choose an objective matching your goal
- 3Name campaign, ad set and ad clearly
- 4Set a small daily test budget
Assignment
Sketch a campaign for a local café: objective, one ad set, two ads.
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