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SEO, AEO, GEO & Local SEO

SEO Essentials

Learn keyword research, on-page optimisation and the technical basics of search.

BeginnerTextEnglishFreeGoogle Search Console

3 of 8 lessons published · 32 min of content · Updated 26 Sept 2026

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Module 1 · Search fundamentals

  1. How search engines workCrawling, indexing and ranking explained.9m
  2. Keyword researchFind what your audience actually searches for.12m

Module 2 · On-page and technical

  1. On-page SEOTitles, headings, structure and internal links.11m
  2. Technical SEO audit basicsOutline
  3. Setting up Google Search ConsoleOutline

Module 3 · Local, AEO and GEO

  1. Google Business Profile optimisationOutline
  2. Answer Engine Optimisation (AEO)Outline
  3. Generative Engine Optimisation (GEO)Outline

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