Lesson 2 of 3 published · 12 min · Updated 25 Sept 2026
Keyword research
Find what your audience actually searches for.
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Learning objectives
- Group keywords by search intent
Tutorial
Start with seed topics, expand them using free tools and search suggestions, then group keywords by intent: informational, commercial or transactional.
Prioritise keywords where your page can realistically be the best answer.
Assignment
Build a list of 20 keywords and label the intent of each.
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