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Digital Marketing Fundamentals

Digital Marketing Foundations

Understand how modern digital marketing works, from audience research to measuring results.

BeginnerTextEnglishFree

3 of 4 lessons published · 27 min of content · Updated 22 Sept 2026

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Module 1 · How digital marketing works

  1. What is digital marketing?The channels, the funnel and how they fit together.8m
  2. Knowing your audienceBuild a practical audience profile.10m

Module 2 · Goals and measurement

  1. Goals and metricsTurn business goals into numbers you can track.9m
  2. Building a simple marketing planOutline

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