Lesson 2 of 3 published · 10 min · Updated 20 Sept 2026
Knowing your audience
Build a practical audience profile.
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Learning objectives
- Write a one-page audience profile
Tutorial
Strong marketing starts with a clear picture of who you serve, what they need, and where they spend time online.
Write a one-page profile covering goals, frustrations, questions they search for, and the content formats they prefer.
Step-by-step
- 1Interview two real customers or peers
- 2Record their exact words
- 3Fill in the Audience Profile Worksheet
- 4Share it with a colleague for feedback
Downloads & resources
Assignment
Complete the worksheet for a business you know.
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