Lesson 3 of 3 published · 9 min · Updated 22 Sept 2026
Goals and metrics
Turn business goals into numbers you can track.
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Learning objectives
- Write a SMART goal
- Separate primary and supporting metrics
Tutorial
Pick one primary goal per campaign, such as leads, sales or sign-ups, and define the metric that represents it.
Supporting metrics (click-through rate, cost per lead) help you diagnose problems but should not replace the primary goal.
Assignment
Write a SMART goal for a small project you care about.
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