Lesson 1 of 1 published · 9 min · Updated 21 Sept 2026
AIDA and PAS copy frameworks
Two frameworks to structure any persuasive message.
Log in to bookmark and track completion.
On this page
Learning objectives
- Write copy using AIDA and PAS
Tutorial
AIDA: grab Attention, build Interest, create Desire, ask for Action. PAS: name the Problem, Agitate why it matters, present the Solution.
Use PAS for short ads where pain is clear; use AIDA for longer pages.
Assignment
Write one ad in AIDA and one in PAS for the same product.
Log in to submit your work and get feedback.