Lesson 1 of 2 published · 8 min · Updated 18 Sept 2026
Content pillars
Three to five themes that guide every post.
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Learning objectives
- Define three content pillars
Tutorial
Pillars keep your content focused: for example education, behind-the-scenes, and customer stories.
Each pillar should connect to something your audience cares about.
Assignment
Define three pillars and five post ideas for each.
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